At the head of Twitter, Elon Musk is already starting to execute his plans

At the head of Twitter, Elon Musk is already starting to execute his plans

Financial profitability and libertarian ideology are the slogans that preside over the strategy of Elon Musk, at the head of Twitter since Thursday.

The purge has already begun. Two days after the completion of a high-profile acquisition that will mark a milestone in both commercial and narrative terms, Elon Musk has all the power on Twitter. After firing much of the network’s management team following the takeover bid announcement, the billionaire now plans to cut up to 30% of the workforce in certain company departments, starting this weekend. “It will be a bloodbath”sources told the US press.

Internal sources of the company, on condition of anonymity for fear of reprisals, told the New York Times downsizing has been ordered across the company. Managers still in place have been asked to list employees they could potentially let go of, some teams should be hit harder than others.

The extent of the layoffs could not be determined at this time. At Twitter, which has around 7,500 employees, the cuts are expected to be particularly brutal in the Product department, with chief engineers and product managers eliminated. The marketing department, which is internally considered well-staffed, could be subject to a very severe purge. “I think people are preparing for a Black Monday, but the question is where will most of the cuts be?”a source told the US site. Axios.

Teslas fill the garage

The layoffs at Twitter are expected to happen before November 1, when the stock options granted quarterly to most employees are due to vest. These actions typically represent a significant portion of employee compensation. By making layoffs before then, Musk can avoid paying awards, even though he is supposed to pay employees in cash rather than their stock, under the terms of the purchase agreement.

Shortly after the new boss arrived, the garage at Twitter’s San Francisco headquarters began to fill up with Teslas in the reserved spots, parked in rows, a source told the outlet. Axios. The new boss reportedly began bringing in engineers from Tesla to interview engineers from the social network and begin reviewing the company’s products and code. According to reports, he also started calling his friends and family to reorganize the business. Musk has yet to announce who from his inner circle he intends to recruit to replace the fired top executives.

The purge initiated by Musk shows his determination to reshape Twitter’s organization, to make it a more profitable company, but also a platform for “absolute freedom” as promised. And this weekend she was quick to set an example for her 112 million subscribers by reacting to the attack on Paul Pelosi, husband of Democratic Rep. Nancy Pelosi, by a right-wing supremacist. In response to Hillary Clinton, who shared an article from Los Angeles Times About the suspect in the attack, Musk tweeted and later deleted: “There is a remote possibility that there is more to this story than meets the eye”. Earlier today, he cited a highly discredited website suggesting that the brutal attack on Paul Pelosi was not carried out by an unbalanced far-right blogger, but was linked to a “theory” anti-LGTBQ for a skirmish in a local bar. It was also linked to an article in the Santa Monica Observation, a website known for posting fake news. The place “is anything but trustworthy”, according to a media executive, NewsGuard, which employs trained journalists to rate news sites. the website of Santa Monica dropped early this morning shortly after the tweet was posted, reportedly due to an influx of traffic related to Musk’s tweet.

The new owner of Twitter, an outspoken libertarian and critic of social media moderation rules, presents himself as a fervent defender of absolute freedom of expression, raising fears among supporters of strong content moderation of a resurgence of hate speech or misinformation. After the dismissal, among others, of the lawyer Vijaya Gadde who had been in Musk’s sights for months for having participated in the lifetime banishment of Donald Trump from the platform, the new boss who broadcasts conspiracy media about an act of violence, only confirms fears about the future of the social network.

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