Television rights: the tender for the broadcast of Ligue 1 launched in the fall of 2023

Television rights: the tender for the broadcast of Ligue 1 launched in the fall of 2023

“French football in the big 4? This Thursday morning was the subject of Vincent Labrune’s intervention in the framework of the Demain Le Sport festival, organized by The teamFrance Info and France Televisions.

At the heart of his demonstration, the president of the Professional Football League (LFP) announced a particularly long-awaited date, that of the launch of the next Ligue 1 broadcasting rights auction, for the 2024-2028 cycle. “The latter will take place in the fall of 2023”assured.

“The idea is to professionalize ourselves as a company at all levels”

Vicente Labrune, president of the LFP

To successfully revalue the amount of the current contract (624 million euros per season paid by Amazon, Canal+ and Free), after the failure of Mediapro (which had promised more than 800 million euros alone) during the 2020-2021 season, Labrune account in particular about the commercial subsidiary of the LFP, launched last spring, with the investment fund CVC as an “active” economic partner (it owns 13% of the shares compared to 1,500 million euros) and strategic.

“The objective is to inject liquidity, but above all to maintain our competitiveness, explained the former president of OM. The idea is to professionalize ourselves as a company at all levels, thanks to the support of a leading partner who, beyond the contribution of liquidity, should allow us to move forward and accelerate the growth of our income by implementing new methods that should make better use of our assets. in the future. »

Neymar, Lionel Messi and Kylian Mbappé, during PSG's victory against Montpellier on August 13 (5-2).  (N. Luttiau/The team)

Neymar, Lionel Messi and Kylian Mbappé, during PSG’s victory against Montpellier on August 13 (5-2). (N. Luttiau/The team)

The latter, however, are already numerous, according to the president of the League, who cites in turn: “ a France current world champion of sport number 1 in the world”, “a Ligue 1 platform of international stars, be it Messi, Neymar or our national icon Kylian Mbappé, whom I sincerely thank for staying in L1”, “Notable stadiums renovated for Euro 2016”, “first class investors who have acquired our main clubs”, and above all “From Qatar to PSG, an incredible opportunity that we cannot trivialize in any way”.

International revenue, Fantasy League, NFT, OTT channel: Labrune’s priorities

For Vincent Labrune, the appeal of Ligue 1 will go precisely through the “ability to create a group of 5-6 active clubs around PSG” and to “give strength to European teams to succeed in Europe.” In addition to internal rights, “International revenue growth is a top priority in our sales subsidiary’s business plan, he insisted. It is by significantly increasing our international revenue that we will be able to attract more talent and retain our own longer at home. » Currently, the international rights contract (2018-2024) brings around 80 million euros a year for the French League, compared to, for example, ten times more for the Spanish League.

To better promote the Ligue 1 show, Vincent Labrune also intends to integrate more “Technological innovation in sports consumption”of their sport, with “sportainment”. “Digital will be a key building block of our strategy, putting fans at the center of it. specifies. To that end, we will launch an ambitious Fantasy League in the coming weeks, as well as our NFT offering. And above all, we will soon launch our OTT channel. » A project initiated by his predecessor Didier Quillot, at the time entitled “Mi Ligue 1”, and which had never seen the light of day… Vincent Labrune added that it would certainly be necessary “dusting off and renaming the Ligue 1 brand”without saying more.

If the current president of the LFP places France as “fifth European nation”shows ambition “Within five years of being not Top 4, but on the European podium, both in sporting results and in income”. See you in the fall of 2023 for the first answers.

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