Horizon Worlds, porte-étendard de Meta dans le métavers, rassemble 300.000 personnes, selon les derniers chiffres connus de février.

Meta: “Get in there,” the head of the metaverse implores his teams

Posted on October 7, 2022 at 10:58Updated on October 7, 2022 at 16:03

New blow for Meta and its virtual world? As the ex-Facebook metaverse struggles to convince, with a hungry audience of 300,000 users (mostly in the US) and a more than mixed reception, an internal memo from the head of the company’s metaverse suggests the project isn’t even convincing. internally. This post comes a few days before the metaverse high mass hosted by the group on October 11.

This memo dated September 15, consulted by the US media The Verge, is signed by Vishal Shah, vice president of metaverse activities in Meta. Addressing Horizon Worlds, the group’s main virtual world app, he claims that the project suffers from too many quality issues and reveals that even the team in charge of its development doesn’t really use it.

Lots of bugs and “little frustrating things”

“Since its launch, we have seen that the core thesis of Horizon Worlds, a synchronous social network where creators build engaging worlds, is strong,” Vishal Shah writes. But “feedback from creators, users, testers, and many of our team members points to the weight of small frustrating things, stability issues, and bugs that make it impossible to experience the magic of Horizon Worlds.”

The vice president of the metaverse summarizes: “For an experience to be satisfactory and retain users, it must be usable and well designed. While Mark Zuckerberg gave a pretty lofty look at his immersive environment during his fall 2021 keynote, watchers fell from the sky when the leader revealed his avatar in April, when the software launched in France and Spain, and mocked his archaic graphics. .

“Why don’t we like our product enough? »

But what is most striking about Vishal Shah’s memo is the sense of lack of interest even from the development teams. “Many of us don’t spend a lot of time on the Horizon, our boards clearly show that. The vice president then asked himself: “Why like this? Why don’t we love the product we create enough to use it all the time? The truth is that if we don’t like it, how can we expect our users to like it? »

After this cry from the heart, the person in charge of the metaverse announces, in another note released fifteen days later, the development of a plan to “empower managers” so that teams use Horizon Worlds at least… once a week . “Everyone should be on a mission to fall in love with Horizon Worlds. You can’t do that if you don’t use it. Get in there! Organize moments with your colleagues and friends…”

hide misery

Although the platform is based on ten thousand universes, of more than variable quality, created by third-party developers, Vishal Shah points out the lack of hierarchy between all these experiences. In fact, when you land in Horizon Worlds, the first question is: where to start? A menu offers a “Top 100” of the different worlds, but they don’t seem to be ranked by relevance. Faced with these often “confusing and frustrating” first steps, the manager urges his teams to offer the best content to new users, so that they don’t run away immediately.

To gain more users, Meta is planning a two-dimensional version of its metaverse, less immersive but more realistic, to attract users without virtual reality masks. In this version, developers will have to “aim for quality” instead of audience. “I want to be clear, insists Vishal Shah. We are working on a product that has not found its place in the market. I need you to fully accept ambiguity and change. »

The ghost of Google+?

Given the strategic importance of Horizon Worlds in the pivot of Mark Zuckerberg’s group towards virtual universes, and the sums gobbled up by this project (13 billion dollars to date), these pleas from the kingpin of the metaverse to love his creature question .

Contacted, Meta responded through the voice of the spokesperson for Reality Labs (the group’s metaverse entity) that the company remains “convinced that the metaverse is the future of computing.” Ashley Zandy also recalled that the path of the metaverse is “a multi-year journey” and that the company “will continue to improve its product.”

From the beginning, Mark Zuckerberg has warned that the metaverse is in development. Moreover, this was reiterated by the global advertising campaign broadcast from September 5 -even on television- arguing that “the metaverse is certainly virtual, but the impact will be real.” But the road will be long. Meanwhile, the ex-Facebook metaverse must not join Google+, Google’s social network, in the graveyard of failed diversifications.

#Meta #metaverse #implores #teams

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