Nio is embarking on the deep end of the European market and giving us a little more detail on his plans. Starting with the confirmation of three models and above all a new all-inclusive subscription service.
Like many of his compatriots, Nio used Norway as a laboratory to test his vehicles for the European market. It is now entering a new phase of expansion. It was during an important conference in Berlin that the company’s founder, William Li, revealed some details about his plans. Berlin, because Germany is on the front line.
Germany, Sweden, Denmark, the Netherlands to start
As of October 16, the first deliveries of the ET7 sedan should start with our neighbors across the Rhine, but also in Sweden, Denmark and the Netherlands. Therefore, Nio is focusing for the first few months on these 4 countries. It plans to open new Nio Houses in these 4 countries: Berlin, Hamburg, Frankfurt, Düsseldorf, Amsterdam, Rotterdam, Copenhagen, Stockholm and Gothenburg.
The battery exchange network will also be developed there. The first station has been installed in Germany, near Munich, and the second is about to open in Berlin. In addition to the two already operational in Norway. By the end of the year, 20 stations should be installed in Europe. The number should reach 120 by 2023, while Europe should have almost 1,000 of these stations by 2025. Nio has also negotiated deals with its existing charging services and offers its customers access to 380,000 charging points in Europe.
ET7, ET5 and EL7
After ET7, Nio will rapidly expand its European range. The ES8 that launched the assault on Norway will not be part of it. It already belongs to the previous generation of models of the brand… So it will be the ET5 and the EL7 that will arrive. EL7? Yes EL7 and no ES7. To curb any risk of lawsuits from Audi, the SUVs will change their name in Europe and the ES7 becomes EL7. Orders for these two models are now open. Deliveries of the EL7 will begin in January, those of the ET5 in March.
The highly anticipated ET5 will be offered in Europe with both battery formats: 75 kWh or 100 kWh. With 445 km of WLTP autonomy for the first, 580 km for the second. For the ET7, the homologated autonomies are identical. Compared to the EL7, with the same batteries (change system required), autonomy increases to 394 and 513 km.
The 150 kWh semi-solid type battery announced for the three models is not yet available, but it should be one of the main novelties of 2023.
rent instead of buy
One of the novelties is the chosen sales model: rental only, Nio speaks of subscription, in all-inclusive mode. Nio does not show any purchase prices for its cars in the 4 launch countries. You can only rent a Nio according to an all-inclusive formula, the duration of which can be chosen from 1 to 60 months. Everything included here means home delivery, warranty, maintenance with jockey service and replacement car, tire and winter change, battery change…
For example, an ET5 with a 75 kWh battery is shown at €999.17/month for 36 months for 1,250 km/month. Under the same conditions, with the same battery, it costs €1,191.27/month for an ET7 and €1,299.04/month for an EL7… With the 100 kWh battery, it costs respectively €1,175.13, €1,362.98 and €1,435.58/month for an ET5, ET7 and EL7.
In all cases, the battery change service allows you to change at any time from a 75 to 100 kWh battery, or vice versa, adjusting the rental rate accordingly.
|36 month subscription
1,250 km/month (Germany)
|With 75 kWh battery||€999.17/month||€1,191.27/month||€1,299.04/month|
|With 100 kWh battery||€1,175.13/month||€1,362.98/month||€1,435.58/month|
Nio has chosen four launch countries, but has not yet given expansion dates in other European countries. Given the deployment goals of the battery sharing network, the brand’s presence by 2025 should cover the entire continent. Presumably the next batch of expansion, presumably for the second half of 2023, will be mainly from Northwest Europe: Belgium, Luxembourg, France, UK, Switzerland, Austria…
Nio ET5: Tesla’s new killer
As we can see from the table, Nio does not break prices. Coming to Europe, Nio is not targeting the mass market or immediate high volumes. It aims to build a high-end image, through its vehicles, its content and associated services. Let’s not forget that in its national market, the Chinese brand is already part of the “premium” segment with average sales prices much higher than those of Xpeng, for example.
Once this high-end image is built, Nio will develop its volumes. This will be done by a new brand for the time being known under the code “Alps Project”… Knowing that Nio has already started working for a third brand for even cheaper models…
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